- JobeTheConqueror
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- Exalted Legendary Member
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I don't think you can look at the consumer as a "reason" why a company is succesful in this industry.
Let me break it down for you:
Business itself fundamentally branches from two things, Supply And Demand.
In the video game/entertainment industry, Demand is a constant. Demand will always be there. People always want to be entertained, to experience and be entertained by new things in new ways.
It doesn't work that way for say, a company that makes guns. Sure, they'll have some business no matter what is going on. But alot of their success is dependant on the Consumer. Not everyone needs guns, and those that do don't need guns all the time.
Say there's an upstart firearms company out of Texas. They open up a few shops, do some business, but the Demand is so mediocre that their company never really takes off. Then the Government builds 3 new Army bases right in their "neck of the woods". Then they have contracts flooding in, and in no time at all, their company is a great success. In that situation, you could safely say their success was heavily reliant on their Consumers.
The Entertainment industry, doesn't work that way, as I said before. The Demand is constant. How succesful a person or company is in this industry is based almost entirely off how good they really are. Other small factors come into play like always, such as timing and the current economical situations, support and backing, funds, and so on. But if the skill isn't there, even a company with all the right backing and timing and funding will fall flat on it's face eventually (usually). It's kind of like drawing power from a battery. The bigger and better you are, the more consumers you draw in through this constant Demand.
In reality, Bungie has only themselves (and maybe their biggest supporters like Microsoft) to blame for their success. They had the skill, the innovation, the knowledge of gamers and the professionalism to get where they are today. Like any great game company, it took alot of smart, hardworking dedicated people to get to build what they have.