- tris10335
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- Exalted Heroic Member
heres what they said
:"There is an invisible subculture in America. Those who belong to it love it with a lonely, alienated, unironic passion. Those who don't belong to it walk right by, uncaring, just as people walk right by that unmarked building in downtown Kirkland. It is the subculture of hard-core video games, and that oddly shaped building, which houses a company called Bungie, is one of its temples."
"THE CLICHÉ ABOUT GAMERS IS THAT THEY'RE antisocial, if not sociopathic, but Bungie is very much a community. There's a foreign-legion quality to it, as if the company had been created as a refuge for smart people who wouldn't or couldn't fit into more conventional professions. Environment artist Dave Dunne started out as an architect. In a past life, O'Donnell wrote the We Are Flintstones Kids vitamin jingle. Designer Paul Bertone was a structural engineer who inspected bridges. "The people who play Bungie games tend to sense that there's something behind the games that's attractive to them," says O'Donnell. "Then they become fans of the games. And then they become rabid fans. And then they become employees of Bungie"
"Not that the Bungies care. They don't need to legitimize Halo by associating it with other, more respectable media. They sell enough units and make enough money. They're happy in their invisible geek ghetto. But that's the logic of the marketplace: it can't leave subcultures alone; it has to turn them into cultures. It may be time for the Master Chief to come in from the cold and join the party, with the popular kids. Just don't expect him to take off his helmet."