- last post: 01.01.0001 12:00 AM PDT
I'm feeling nit-picky.
Bungie will do nothing, because it is Microsoft that will do the advertising.
And I think you mean marketing as opposed to advertising, which is one form of marketing.
I see extensive commercials on TV, possibly in movie theaters, national brand promotional tie-ins, extensive POP in stores and national sweepstakes, contests and tournaments. In other words, the usual stuff for a huge title.