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So are these ads going to be on the forums (such as above each thread, in between the OP and all other comments). Just way too many forums have ads. Banners wouldn't bother me, but going in the same direction as IGN would be a mistake, because IGN is a very cluttered website to begin with, but the adds are quite annoying and I'm sure they make a bomb off of the adverts anyway (that or there's always their multi Billion dollar owners to fall back on, which bungie now doesn't have). Gamespot also has an advert between a few pages then give you the option to pay to never see them.
That's my main thought, will I have to pay you so I'm not spammed with adverts?
At the same point I'm glad that Bungie did say about adverts, hell any other website would have just done it, so thanks to Bungie for that.
[Edited on 01.17.2008 5:29 AM PST]