- StealthyPancake
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- Noble Member
Potential the game after Reach could be the last Halo game. Here's why:
They are now talking about the Bungie name separate from HaloQ: Are you concerned about growing competition for players' time online?
A: Absolutely. We look at our competition as the entertainment industry in fact, not just other games. You saw that with Halo 3, where we pushed it to become the largest entertainment launch of all time. I think we're going to sell a lot of boxes not just because it says Halo on the box but because it's a Bungie game and the strongest marketing vehicle for us, the strongest intent to buy, has always come from word of mouth - from people who play the game, who want to play it with their friends, who tell their friends it's awesome. That has historically been the case with Bungie games - they built a strong community of people who played it and loved to play it who pulled their friends in. That's the way we hire most of our employees.
Q: It's interesting how you're mentioning Bungie like that. Are you now trying to raise the profile of the studio? Is this a step toward additional games beyond Halo and saying hey, we're not just 'Halo, we're Bungie'?
A: Yeah, definitely. When you go back to the divestiture from Microsoft, that was when we started paying more attention to the Bungie brand. It means something - there's now an existing game, Halo Wars, that wasn't built by Bungie. There's a big difference in the success - in sales, in the review numbers of the title. The Ensemble guys (who made Halo Wars) are great guys, they did a great job with what they did, but I don't think they made a Bungie game. They didn't build a game with a community that carried it.source
I see the urge to move on away from halo and try something else