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I think having a multiplayer only disc along with ODST is a great idea. Sure the price may be controversial, but lets put that business away for now. Say you have a friend that likes Halo, but never really gets to play. Lets also say that you have all the DLC and you play multiplayer on your regular Halo disc.
You can let you pal borrow the Multiplayer Disc, seeing as how it comes with all the DLC ever. Now you AND your friend can enjoy Halo 3's multiplayer in all of its glory. Not only would this theorectically benefit you both by giving you both access to top notch multiplayer, but perhaps your friend may become another customer. Later on, your friend may buy his own copy of the game, so now you both can play freely.
Multiply this by several thousand and Bungie and/or Microsoft can make more profits. What do we get out of it? More games, DLC, and maybe a price reduction of two on certain content. I may be speaking with extreme "what if..." senerios, but think about it. Sure the pricing may be sucky in the short term, but the long term looks sweet if you think about it. What do you think though?