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Gamespot recently did an article on the ilovebees.com website hype. The article exposes some interesting things about the website and about bungie. The ilovebees.com website contact address is a rental mailbox in a former leather-fetish shop in San Francisco's Castro district and there is no phone listing for a Margaret's Honey in Napa, California. (according to gamespot). Also bungie has used the marketing campaign known as ARGs (alternate reality games) that use encrypted messages etc to hype a product... apparently ARGs were used to boost marathon gold and alittle of halo. Swing on over to the site and check it out for yourself.... (the ilovebees.com plot thickens) http://www.gamespot.com/news/2004/07/27/news_6103575.html
old news...
They didn't "expose" much, almost everybody has all this info. They know as much as everyone else does.