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Marine: "Got a new contact. Unknown Classification!"
Lord Hood: "If it isn't one of ours, take it out."
MC: "This is bus 117, can anyone hear me? Over."
Lord Hood: "Isolate that signal. Master Chief, you mind telling me you're doing at that school?"
MC: "Sir... picking up these kids."
Many people, (perhaps even yourself) have given Halo the title of being "This generation's Star Wars". One could argue both ways: That it is OR is not worthy of the title, however when I think about it I've come to this conclusion:
It is and is not.
Let's back up.
When Star Wars first came out, they were instant classics, people wanted in on the money, everyone was on board. It provided a new perspective on aliens, technology, heroes, and wasn't just a story, it was a universe. Same goes for Halo, especially as far as products go. It's BECOMING just as big given it's current time since it was created. How big is it? Just look at all of the various pieces of Halo merchandise and I guarantee you can find a Star Wars counterpart:
Video Games
Animated movies
Comics
Novels
Board Game spin offs
Table Top strategy Games
Trading Cards
Clothing
Accessories (Pins, License plates, etc.)
Mega Blocks (Though Star Wars is Lego)
Encyclopedias
Art Books
Action Figures
Calendars
Toy guns
RC cars
Collectibles (Like busts, Helmets, Statues, etc)
Iconic music
News Coverage
Fan Zealots
All that's missing is a Live Action film (even though we have plenty of Live Action trailers) and that's it.
Capitalism folks. Everyone wants to be on board with Halo, it's a huge money maker, as is Star Wars.
Before you tell me:
"Halo doesn't have nearly as many things as Star Wars, like cereal boxes and what not"
Of course it doesn't, Star Wars is at least... what... 40 years old? Or close to it (it's been a long time) Of course there's more stuff for Star Wars, that's expected, Halo's only been around for 10 years, what do you want it to do? Plus Halo has the "M" rating for some unknown reason, making it less accessible for younger audiences and a controversial thing to put on things such as Cereal Boxes.
BUT WHAT I MEAN TO SAY EXACTLY MAY NOT BE UNDERSTOOD. HALO IS STILL NOT STAR WARS
and that's the difference. Star Wars has random (Tell me Mos Eisly wasn't just random alien costumes, disregarding what is biologically possible/reasonable in favor of fantasy) aliens, tech, cultures, planets, super powers, etc everywhere, which implies tons of back story, plus it cares less about explaining how everything works, which allows for more creative room. Star Wars is much more expansive and loose than Halo.
So what I mean to say is:
Halo and Star Wars are different stories with different abilities and room at their disposal BUT Halo will rob Star Wars of it's place as the mainstream Science Fiction franchise (Thus being this generation's Star Wars without actually being a Star Wars clone), and will be used and distributed in many products to increase value, as well as receive expanded story to keep it fresh. It robs the generation of the place in which we held Star Wars, but isn't Star Wars.
Does this make sense to anyone, or is this not really a good explanation. I'm being a bit brief, but it hit me recently, and I think this is what a lot of people are trying to say without saying it.