Happy face most of the time :D
They are making that medal to mean something in Reach:
"On Bungie Day, July 7th, we'll be deploying four man squads into a special Bungie vs. the World playlist for 24 hours of gaming glory. If you end up squaring off with any of our battle-hardened quartets and you can take them down by a margin of victory of 20 kills or more, we'll mail you a real steak. Hell, make it two steaks. While supplies last."
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