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I've been stuck at the order screen for about an hour now, updating my order, even though deep down I know that it will never go through. Amazon could at least say that there aren't any more in stock instead of giving us false hope.
This is not how you run a business. If this is Amazon's fault, which it looks like it is, they should definitely have known better, seeing as this whole "selling and shipping a product" thing isn't a strange, new concept to them. If this was Bungie's doing, however, I hope they realize what a huge blow this is to the community that helped make them what they are today.
This is not how you keep customers. This is not how you treat loyal fans. This is how you destroy loyalty and respect in consumers, fans.
Whoever is to blame, be it Bungie or Amazon, has lost me as a customer and supporter. For Bungie's sake, I really hope this was Amazon's doing.