Come on over to Moving Up for your primary help and Q&A source.
"A wizard is never late, nor is he early. He arrives precisely when he means to."
Amno 'Masoree, Gold :)
The elite namelizer works by taking the last two letters of your first name and first two letters of the town for the name, and for the second name it reverses the first three letters of your "nick" and adds two leters followed by "ee" to it depending on the first letter of the "nick", with an 'apostraphe at the beginning:
E.g you enter this information:
First Name: Bob
Nick: Fatboy
Town: London (yes its a city deal with it)
And submits it, the result would be:
Oblo 'Tafulee
Not sure how the rank works though.