- G0LDENLY PHI
- |
- Noble Member
They published it and gave the developers resources for making it more successful at launch.
i.e. Giving Crimson this forum, a page for stats, a front-page ad, numerous tweets, a lot of hype, marketing advice, perhaps financial support, and the Bungie name on the product to help it sell.
In return, Bungie receives some cut of the profit and owns the IP.
[Edited on 09.01.2011 7:28 PM PDT]