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Players want easy kills.
This is why COD has surpassed Halo in multiplayer. Reach's most played playlist is Living Dead. Followed by swat, and then BTB. BTB falls into the "easy" category, because vehicles are utilized. Team stacking can also be used to benefit.
If Halo's multiplayer is to be successful, (again), it must follow this basic concept:
Give players what they want. An easy playing experience that ranks them up to "5 star General".
That is all.