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Posted by: An average gamer
There are a lot of good titles out which already splits Live's population, and Call of Duty has everything a casual gamer could want: Easy gameplay, random spread and bloom so your bad aim is rewarded, quick leveling, tons of rewards, pick up and playability, and you can quit to an easier game if you're getting stomped. That's why CoD is so incredibly popular.
Reach takes far more skill and fewer people will want to try enough to be good at it.
Even despite all that, I don't see Reach staying dead. CEA comes out soon and there are always the Halo hardcores.
omg shut up bad kid