I breathe BR, not kidding homie.
Sure Bungie cares,
As for Incentives: Money or being awesome/making great games-
It's both, they want to make an awesome game, but it's not like they can just give it out for free. They are a game company. They host a large number of jobs, for people who need money because they work there, and its there job. Obviously. Be realistic here, c'mon lol.
i mean, its not just all "Bungie iz greedy LOLOL"
If anything, Bungie is one of the more notable game companies that shows that they care for community old and new. Including small things with reach, i.e nameplates.
[Edited on 11.10.2011 6:20 PM PST]