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Sketchfactor once asked us about site ads. The Septagon was in near unanimous agreement that Bungie related ads were fine, but 3rd party annoying flashy horribly suspicious and unsecured ads (the kind on pretty much every other site) would severely annoy us. Sketch pretty much agreed, and seemed to possess the exact same attitude towards ads. So unless I'm completely making this up (which is possible) Bungie didn't want to annoy us with annoying ads, thus wanted their ads to actually have a point.
I never really even looked at our site ads. The only reason I know they're still about the Noble Map Pack is because this thread said so. I don't think I've ever payed attention to them, and I'd honestly prefer it could stay that way.
The Classifieds idea has some merit. If it was solely about on topic Classifieds business (group ads, maybe some Ride Along ads, etc) it would probably be beneficial.