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This topic has moved here: Poll [40 votes]: How much in game advertising should there be in Halo 3 (read descri...
  • Poll [40 votes]: How much in game advertising should there be in Halo 3 (read descri...
Subject: In Game Advertising In Halo 3
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Poll: How much in game advertising should there be in Halo 3 (read descri...  [closed]
No in Game Advertising at All:  40%
(16 Votes)
Product Placement Only:  15%
(6 Votes)
Product Placement + Dialogue:  0%
(0 Votes)
Product Placement + Loading Adds:  0%
(0 Votes)
I'll buy it no matter what:  35%
(14 Votes)
Don't care if it lowers the price $20:  10%
(4 Votes)
Total Votes: 40

Microsoft, having invested hundreds of millions of dollars in an advertising firm, is going to be introducing adds into video games. This leads me to wonder, if we are already subjected to advertising on a every-15-seconds baisis, how much advertising can we tollerate in videogames before we stop buying them.

Product Placement:
This would mean replacing generic objects with brand name products. In Halo 2, Johnson would have been smoking "Mabrol" cigars, there would have been a Coke machine on the streets of New Mombasa, the Warthog would have Goodyear Tires, and the Needler would be made by Daisy BB Guns. When done properly by developers, product placement would not be noticed. This is something of an art in the movie buisness.

Marketed Dialogue:
This would mean replacing some Marine/Covanent dialogue with hidden advertisements. Dying Elites would sometimes yell "I can see the golden arches" and Marines would shout "Want a Whopper With That." This is also consistantly done in the movie buisness.

Loading/Menu Adds:
Perfect Dark is a example of it done wrong - Splinter Cell is an example of it done right. Everyone hates the Samsung logo on the Perfect Dark menus but the first Splinter Cell has the logo for Zire PDA on every menu. This is the equivalent of putting decals on NASCAR racecars.

The Potential Bennefit:
In game advertising is supposed to help cover deveolpment costs and pass savings on to the consumer.

The Potential Downfall:
The same thing was promised on Cable TV and in the movie buisness. No savings there yet.

So, what do you think? Be sure to post your opinions.

[Edited on 5/20/2006]

  • 05.20.2006 7:28 AM PDT
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Remember, please post why you voted the way you did in the poll.

  • 05.20.2006 7:47 AM PDT
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Anyone who thinks that Microsoft would lower prices as a result of this would be naive. It would merely result in increased profits for them, and a loss for the gamers.

  • 05.20.2006 7:49 AM PDT
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Would the companies have to pay Bungie/Microsoft to be advertised in the game?

They need a Mister Chief advertisement.

  • 05.20.2006 7:50 AM PDT
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If you are fighting on Earth, then yes, I want to see some ads. Not if I'm on another Halo. Unless they drink coke on Halo... Those Flood need their caffeine!

  • 05.20.2006 7:50 AM PDT
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Posted by: l Merc l
Would the companies have to pay Bungie/Microsoft to be advertised in the game?


Yes, companies would pay a fee to place there product in the game. Sort of like paying 10,000 for a 30 second time slot during Family Guy. The money would go into developing the game and reducing costs for the consumer -or- lining the pockets of Executives.

  • 05.20.2006 7:54 AM PDT

Posted by: CountBlog
and the Needler would be made by Daisy BB Guns.


Why would the Needler be made by another company? It's a covenant made weapon.

  • 05.20.2006 8:01 AM PDT

Posted by: Eyeshine
News so old, it makes your mom look young[/quote]
Posted By: KittyCat Gansta
...if you didnt read what i said read it again!

Posted by: Jimmy01
Do none of you have a sense of humour?
We do, this just isn't funny.

'Ill buy it no matter what'

Because i dont care what it is.

Aslong as the MC dont wear Nike MJOLNIR Armour, so some poopie brand name like that, i dont care.

  • 05.20.2006 8:01 AM PDT
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Posted by: hoopster73
Posted by: CountBlog
and the Needler would be made by Daisy BB Guns.


Why would the Needler be made by another company? It's a covenant made weapon.


I couldnt resist taking a dig at the needler, which is actually my favorite weapon. Though I wouldn't be supriesd to see Winchester and Brown sponsering the Battle Rifle and Shotgun.

  • 05.20.2006 8:04 AM PDT

Damn you roor!

the only product placement should be that of Gun companies etc. This is a FPS, so I wouldn't mind seeing some related ads. However, seeing a coke ad would just lower my expectations of bungie to way lower than it should be.

  • 05.20.2006 8:11 AM PDT
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none in h3 hopefully cuz then that ruins the story line setting

  • 05.20.2006 8:26 AM PDT
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Posted by: Jablonzo
the only product placement should be that of Gun companies etc. This is a FPS, so I wouldn't mind seeing some related ads. However, seeing a coke ad would just lower my expectations of bungie to way lower than it should be.


Actually, a product could be placed on or replace any Human geometry in the game. Weapons, clothing, vehicles, rubbish, they could all be a product. Watch a movie, any movie made after 1990, and look carefully. Almost everything is placed or oriented to be a advertisement. Case and Point: look inside a refrigerator when an on-screen character opens it. Almost everything is oriented perfectly toward the camera.

  • 05.20.2006 8:29 AM PDT

I don't see how that would work... The game takes place 500 years in the future, so I don't think there would still be Coke...

  • 05.20.2006 8:43 AM PDT

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There is already in-game advertising in Halo 2. Didn't you see that huge bill board advertising the civi 'hog in Headlong?

It works to. I've already got my 5th gen 'hog pre-ordered.

;)

  • 05.20.2006 8:56 AM PDT
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Posted by: RC Master
There is already in-game advertising in Halo 2. Didn't you see that huge bill board advertising the civi 'hog in Headlong?

It works to. I've already got my 5th gen 'hog pre-ordered.

;)


wait until after the Halo movie comes out. then you will see a handful of REAL warthogs making their way into collector's hands!

  • 05.20.2006 9:15 AM PDT
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Ever play Ghost Recon Advanced Warfighter? It'll probably the same way, ads only on specific billboards, and without all the Axe posters.

  • 05.20.2006 9:18 AM PDT