- last post: 01.01.0001 12:00 AM PDT
Poll: How much in game advertising should there be in Halo 3 (read descri... [closed]
| No in Game Advertising at All:
40%
|
|
(16 Votes)
|
| Product Placement Only:
15%
|
|
(6 Votes)
|
| Product Placement + Dialogue:
0%
|
|
(0 Votes)
|
| Product Placement + Loading Adds:
0%
|
|
(0 Votes)
|
| I'll buy it no matter what:
35%
|
|
(14 Votes)
|
| Don't care if it lowers the price $20:
10%
|
|
(4 Votes)
|
Total Votes: 40
Microsoft, having invested hundreds of millions of dollars in an advertising firm, is going to be introducing adds into video games. This leads me to wonder, if we are already subjected to advertising on a every-15-seconds baisis, how much advertising can we tollerate in videogames before we stop buying them.
Product Placement:
This would mean replacing generic objects with brand name products. In Halo 2, Johnson would have been smoking "Mabrol" cigars, there would have been a Coke machine on the streets of New Mombasa, the Warthog would have Goodyear Tires, and the Needler would be made by Daisy BB Guns. When done properly by developers, product placement would not be noticed. This is something of an art in the movie buisness.
Marketed Dialogue:
This would mean replacing some Marine/Covanent dialogue with hidden advertisements. Dying Elites would sometimes yell "I can see the golden arches" and Marines would shout "Want a Whopper With That." This is also consistantly done in the movie buisness.
Loading/Menu Adds:
Perfect Dark is a example of it done wrong - Splinter Cell is an example of it done right. Everyone hates the Samsung logo on the Perfect Dark menus but the first Splinter Cell has the logo for Zire PDA on every menu. This is the equivalent of putting decals on NASCAR racecars.
The Potential Bennefit:
In game advertising is supposed to help cover deveolpment costs and pass savings on to the consumer.
The Potential Downfall:
The same thing was promised on Cable TV and in the movie buisness. No savings there yet.
So, what do you think? Be sure to post your opinions.
[Edited on 5/20/2006]