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Posted by: path1k
i assumed their plan was having the BUNGiE Aerospace logo on the game was to get more attention from customers, you know because people might think of Halo once they see it.
didn't go well huh?
Someone game bungie some bad advice in that case.
Picture the gap between PS3/xbox/PC believers.
Multiply that by 20 when you try to push into the mobile game market ... they are seen as an outsider at best ... bloatware, greedy, arrogant in general. Any of it true? - doesnt matter.
Guessing bungie expected some of this, and hence the new aerospace name. also guessing they underestimated the market just a little - lol.