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Per Audacia Ad Astra
This smells social.
I can't help but think of Pokemon.[Edited on 04.29.2012 8:36 AM PDT]
How is this not like the poke feature on fb?
"I don't care if it's God's own anti-Son of a -blam!- Machine or a giant hula-hoop!"
And this... would add... 'pizazz'?