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I'd put my money on the VGAs, so Winter 2012-2013.
E3 2013 is too far away and there aren't any other "big" conventions that would really make sense. Deej has already made note that it won't simply be revealed on b.net and I also doubt it'd just be a simple press release for the first reveal.
A big gaming event makes the most sense from a business perspective with a magazine feature following a few months later, similar to previous game cycles. I'd bet it'd be similar to Skyrim's reveal/release timeframe, which is perfect in my opinion.