Fight your way out; only scrubs and mashers jump out of the corner
I made the shift from being a Halo fan to a Bungie fan a few years ago when I heard about how they sent a care package to a fan whose XBox had been wiped clean of signatures from Bungie. It had nothing to do with them, but they reached out and made that guy's day. Soon after, I started noticing how awesome they are to the community, then was totally hooked :)