- mr war ghost 123
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Do you know about time travel?
Hmm...that really made me wish I could have been here to see that. As of reading those links, I would also love to see a ARG/VMC for the release of Destiny. Thank you very much Foman.
Posted by: x Foman123 x
Posted by: mr war ghost 123
Care to enlighten me? Never heard of ARG.
Posted by: talon2000
I hope there will be another ARG."Alternate Reality Game". Cross-media storytelling with real-world elements.
In the context of the Halo games, it's really more accurate to call them ARG/VMCs (Viral Marketing Campaign -- ultra low-budget marketing designed to spread marketing through word of mouth and the internet, not major advertisements), but whatever the nomenclature you like to use, these things are truly awesome. They use crowdsourcing for purposes of solving vastly complicated puzzles and codes, and because they are so mysterious and open-ended, they cause incredible amounts of speculation and hype/frenzy. They're unbelievably effective.
The Superintendent was not really an ARG... really just a pure VMC, since there were no puzzles/storyline that entered into the "real world." But to see how these things have gone down in the past, check out I Love Bees (Halo 2) and Iris (Halo 3).
I would absolutely love to see another ARG/VMC for Bungie's next project.
[Edited on 10.18.2012 5:47 PM PDT]