- UK Dark Wolf360
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- Noble Heroic Member
But, anyway, to answer the original question...
I do not think that their new game "Destiny" will be make or break for them when it is released, per se, however if it flops and turns out to be a complete disaster (or even just a bad game) then,
1) Their sales shortly after release would be hit, which would do no good for their financial situations.
2) Their overall reputation would be badly hit as fans react to a poor game as well as reviews being low, this would decrease investor confidence, put Activision at unease (possibly severing the contract) and heavily hit the sales of the game after Destiny (if there was one after this bad hypothetical set of events). This could quite easily lead to at least a reduction in the size of the company or even a collapse given the fact that game companies typically only release one major product every few years and so if the sales flop then they're going to have difficulty recovering.
But, of course, as I said, this is all just hypothetical and we'll just have to wait and see!