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"Two things are infinite, the universe and human stupidity, and I'm not sure about the universe." - Albert Einstein
Posted by: Forever MS
Donate money, send aid, etc.? It would be good karma and good publicity for Destiny.
No. To put it simply, the loss of human life (in this case a child) can't be bought from a family. Say Bungie gave each family $1,000,000. That would be the equivalent of trying to buy away their sadness, it just isn't appropriate for this situation.
Not to mention, promoting a violent video game (or any video game) around a mass shooting of children? How on earth is that good publicity? That would be one of the slimiest, most scummy things I can think of to base your publicity around.