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So do all who live to see such times, but that is not for them to decide. All we have to decide is what to do with the time that is given to us.
-Gandalf
Our responsibly as developers is to make games for our target audience. If our target audience is children, we go for a more age appropriate title. Basically developers aren't aiming for kids to buy violent games. Kids by violent games because they love it, even though the game is meant for ages 17 and above. Even the game itself can be rated T for teen and still be violent. So that article fails in a nut shell.
Lastly, it's not the industry's responsibly to protect the children. It's the parents responsibly to do that.
[Edited on 12.19.2012 5:38 PM PST]