- Anton P Nym
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- Exalted Mythic Member
Posted by: Rant
Saying that the updates are not product promotion is sort of silly to me. The entire site is product promotion. Thats its major purpose. To provide information to the general public about their upcoming and past projects.
And that is why you fail. You make sweeping assumptions and then complain when the real world does not match up with them.
No one logs onto Bungie.net to get information about anything else other than videogames.
Except those who use if as a social nexus. Or those interested in past games. Or those interested in the industry. Or those who've come to know a little about the people in the studio and look to hear more about them.
You are not the total of the audience. You may not even be in the target audience of the Updates. Please consider this.
If they do then theyre searching the wrong place because all the company does is make videogames. And to state that there is something wrong with the people coming to the site seeking information on the companys main product, its best selling product is also silly.
Halo 3 is not Bungie's best selling product, as it is not for sale yet. (Despite what online vendors would like us to think.)
You can spit in my fries and what not, but the fact of the matter is if you want your business to do well and to keep the clients coming back then you wont do that. You'll try to give the customers what they want. Otherwise you'll soon get bad word of mouth and be out of business. Which means you wont have a little job where you go to and spit in people's burgers.
Firstly, it's not "my" business. I'm a volunteer here; just another raving fanboi. (I just happen to have hung around long enough, in the right places, to figure out a bit about the company; because of this, they somehow trust me to act in the fans' best interests here. Somewhat, anyway.)
Secondly, every customer service program I've encountered directs its students to recognise that there is no pleasing everyone. To even try is to please no one, and is even worse than concentrating on what you do best. These courses even say how to handle customers who keep coming back and complaining despite your efforts; they say, "Get rid of them. Gracefully, if possible, but quickly. They'll do you more harm than good; they'll suck your efforts away from the customers you can please, they'll drive away other customers with their complaints, and they'll escalate their demands if you give them further concessions. They're not worth the effort; dump 'em."
Truly, there's no need to further promote Halo 3. Mere mention of the name is enough to promote it; the anticipation level is so high right now that further promotional activity would make very little commercial sense. Turning the Update into yet another sales pitch would be counterproductive, in my opinion, because it would simply blend in to the existing background murmur unless it continually escalated in scope to the point that the product release would be an anticlimax.
Instead of that, I'd rather hear about the people behind the project thank you very much.
-- Steve enjoys the updates for what they are; something other than the breathless hyperbole about an upcoming product.